"this is the San Diego exclusive edition IDW is offering. They'll be offering a regular edition for sale everywhere later."
Now to get a perspective of what this book looks like this might be helpful:
This book will be available through IDW. Unknown about cost as of yet, but this might be on my list.
For those of you who don't know who The Goon is head over to Eric Powell's site http://www.thegoon.com/
and check out his Proof of Concept trailer by Blur Studios.
Producer David Fincher (Fight Club) and Blur are teaming up to bring The Goon to the big screen! Actor Paul Giamatti (Sideways) will lend his voice as Franky, the Goon’s sidekick as they face off numerous evil zombie gangs. "Even the undead fear--THE GOON!"