Valiant Entertainment is joining forces to pay tribute to first responders with new digital billboards at the US Open event run by the US Open Cricket Council! Fans will have a chance to see heroes from the Valiant Universe supporting the heroes on the frontline of the COVID crisis.
Chairman and CEO of CCUSA, Mahammad Qureshi (MAQ) is pleased to have US Open Cricket partnering with Valiant Entertainment to salute our “Superhero First Responders” during this year’s open. “Bringing Valiant’s pop culture superheroes and the US Open Cricket’s sports heroes’ huge audiences together to salute first responders is a cause that will be heard around the world. This relationship will also bring lots of fun download activities for families to participate in while enjoying the fastest growing sport in the world, US Open Cricket!”
“Promotional Marketing that brings Sports and Entertainment together provides a promotional overlay of value to new and current partners of US Open Cricket Council and Valiant Entertainment,” said Douglas Haase Sponsorship Manager CCUSA and CEO Haaseline Entertainment
Russ Brown, Valiant’s President of Consumer Products, Promotions & Ad Sales, explains why he’s so excited for this partnership. “We are very excited to see how MAQ is taking this massively popular global sport and building it for the US market—for kids as well as adults, and we see a wonderful fit for our transmedia demographic. And he had us at hello when he expressed interest in Valiant’s participation in supporting first responders.”
The US Open runs December 15th – 20th, 2020. For more information please go to www.cricketusopen.com.
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