Back The Comeback focuses on providing support to local comic and game retailers adversely impacted by COVID-19.


Back The Comeback launches today with a social media challenge. In a video message posted  on Twitter via @backthecomeback, Facebook via backthecomeback as well as various   YouTube channels, Steve Geppi challenges five friends to #BackTheComeback and post messages of support for their favorite comic or game store while asking their friends and fans    to do the same. Viewers can visit backthecomeback.com for additional information including tools to help make their own social messages and a link to purchase campaign T-shirts. All proceeds from T-shirt sales will be distributed to charities that support comic and game stores.

The second phase of this campaign begins later this summer when Diamond International Galleries (DIG) launches a Back The Comeback charity auction. Steve Geppi has kicked off donations to the auction with items valued at approximately $50,000. The winning bidders will donate directly to one of three charities that support comic and game retailers and submit proof of donation to DIG to claim their item.

The third phase of this campaign focuses on in-store promotion. Alliance will offer weekly promotions to retailers and Diamond will partner with publishers to place the Back The Comeback logo on the cover of select comics to commemorate this time period and the emphasis on rebuilding. More information on these additional phases of the campaign will be released in the coming weeks.

More information can be heard on our Podcast “On The Shelf Issue 005” and you can head over to Back The Comeback

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