Trailer Nation: Star Wars: The Force Awakens

Released on October 19, 2015 during the airing of the Monday Night Football game between the New York Giants and Philadelphia Eagles.  The Newest trailer was aired during the halftime show.  The Monday Night ratings per Nielsen said that the programming earned a 9.6 overnight rating, with the peak coming at 9:45 to 10 p.m. with an 11.7 rating — 10 minutes before the third trailer dropped.

Deadline is reporting With a 9.6 rating in metered market results, last night’s MNF was up 13% over last week’s much tighter 24-20 win by the Pittsburgh Steelers over the San Diego Chargers. That’s the second-best result MNF has had in MM ratings this season. Only the October 5 matchup that saw the Seattle Seahawks beat the Detroit Lions 13-10 top it with a 9.9 MM result. And, highlighting the smart marketing move by Disney for both its sports cable giant and returning movie franchise, the MNF ratings peaked to 11.7 at 9:45-10 PM on Monday – right around the time the trailer was being shown.


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